Posted on Tuesday, 30th May 2006 by Patrick Dorwin
Last week, a settlement was announced in the class action law suit brought by Shorewest Realtors and other advertisers claiming that the paper had inflated it’s circulation numbers to artificially increase the price of advertising. Some more details have become available today.
JS Online: DayWatch
The Milwaukee Journal Sentinel said it will reduce second-quarter revenue by $5.1 million to settle a lawsuit by Shorewest Realtors Inc. that accused the newspaper of misleading advertisers about its circulation.Under the agreement, advertisers would receive credits on ads placed in 2007.
The newspaper also agreed to pay $640,000 in attorney’s fees for Shorewest and $10,000 to Shorewest for its “time and expense” as the lead plaintiff in the class-action lawsuit.
More details on the papers website.
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