Posted on Monday, 16th March 2009 by Bruce
The state paid $50,000.00 of its $10 million annual tourism marketing budget to Milwaukee-based advertising firm Red Brown Kle for the new state logo and slogan introduced earlier today: “Wisconsin - Live Like You Mean It.”
If you visit the official website of the book, authored by Ken Wasco and Ellen Luros-Elson, which shares its title with our new state catchphrase, I think you might notice a peculiar similarity. Is it just me?
I mean, nobody at the Wisconsin Department of Tourism could be too lazy to have researched this, right?
Posted in Home | Comments (31) |
31 Responses to “Ummm, I can’t be the only person to have noticed this, right?”
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March 16th, 2009 at 3:05 pm
And the logo looks like a college kid doing a keg stand. “Escape to Wisconsin” is still the best. Let’s bring it back.
March 16th, 2009 at 3:35 pm
Looks like Joe Biden’s work to me.
March 16th, 2009 at 4:10 pm
Over by Charlie they also mention that this is a Bacardi slogan as well. Wow the originality of the Ad Agency is amazing
March 16th, 2009 at 5:27 pm
Good Grief! My firm could have done a much better job for about 1/4 of the cost.
March 16th, 2009 at 5:43 pm
Bruce, you and I could have come up with that over a beer on a Friday night.
March 16th, 2009 at 7:08 pm
Ok Marge, let’s try it.
“Wisconsin retirees!! Don’t let the door hit you on the way out!!”
Or
“TAXMAN?? Damn right I’m the TAX MAN!!”
Or,
“PAY TO PLAY THE WISCONSIN WAY!!!
Or,
An oldie but goodie???
“We should not, we must not, I will not raise taxes!!!”
March 16th, 2009 at 7:11 pm
Wisconsin: We may not be Michigan but were close!
Wisconsin: Illinois largest Recreation area….
March 16th, 2009 at 7:11 pm
Yes Marge, we could have come up with that over a beer, at a much lower cost to taxpayers.
My entry would have been, “Come to think of it, I’ll have Wisconsin.”
(If you don’t understand this, you’re not over 30, or you drink domestics.)
March 16th, 2009 at 7:33 pm
Bruce how about….”Wisconsin, we used to make cars and beer!!”
March 16th, 2009 at 7:54 pm
Argillite, I could have done better for fitty cent. Was there no one on the state payroll bright enough to come up with something in a “committee meeting” of some sort?
This is your liberalism at work. Full employment for government hacks and plenty of cash to spread around.
March 16th, 2009 at 7:56 pm
Those are all brilliant guys!!
How about
When you say Wisconsin, we tax you all.
March 16th, 2009 at 8:05 pm
Marge how about.
Wisconsin, we’re still a state!!!
March 16th, 2009 at 8:06 pm
Or,
“Wisconsin!!! Please don’t leave us!! Please, we’re begging!!!”
March 16th, 2009 at 9:29 pm
LOL Gus….
March 16th, 2009 at 11:19 pm
Wisconsin State Government — Upside Down and Ass-Backwards.
March 16th, 2009 at 11:32 pm
Close enough for government work. For all we know $25K went right back into Doyle’s pocket…isn’t that how it works?
March 17th, 2009 at 5:19 am
Wisconsin: Welcome to “The State”
March 17th, 2009 at 7:29 am
The unoriginality here is stunning.
A brief Googling of “live like you mean it” turns up:
“Live Like You Mean It: Seven Celebrations to Rejuvenate Your Soul,” a book by Kathy Troccoli
“Live Like You Mean It,” lyrics by Perry and the Poor Boys
“Live Like YOu Mean It! — Feng Shui Mastery & Interior Design Secrets”
This is like trying to claim a trademark the circle- couldn’t anyone just use this phrase for any purpose, without paying anyone for the privilege?
March 17th, 2009 at 7:37 am
Wisconsin..Die completely broke.
March 17th, 2009 at 8:15 am
[...] writing at Badger Blogger, Bruce Redenz also noticed that the consultants may have ripped off two authors whose book’s title is the same as the new slogan and whose book’s jacket [...]
March 17th, 2009 at 8:35 am
At least they didn’t outsource this to Connecticut this time…”You dumb hicks can’t afford the Hamptons, so try Wisconsin.”
March 17th, 2009 at 11:38 am
I’m pretty sure people don’t visit WI for the break-dancing shows. Likewise state parks (sticker for state park).Doyle is so backward’s, it unbelievable.
50k burnt paying for miss-guided advertising.
Doyle wake-up and visit WI sometime. Do you see all the break-dancers, is that what we have to offer/broadcast. You are chasing people away from WI, rather than attracting.
March 17th, 2009 at 12:19 pm
Did you notice the logo is RED?
Maybe someone could photoshop the guy with money falling out of his pockets
March 17th, 2009 at 12:45 pm
Gus,
They did. See here. It was on the JS website, which is where I got it from.
March 17th, 2009 at 2:48 pm
Thanks Peter, nice to see you.
March 17th, 2009 at 3:53 pm
Not how it works, Doyle and the firm split 3/4 of the money and outsource the work. This is how the government works. The administration take the lions share and the people get very little somewhat like W-2, Medicare, Fostercare, Social Security, childcare, DWD, DNR, DPW, MPS, DMV…
Doyle has struck again. Now he will spend 20 million to insure the 50k is spent right, because the silly taxpayers are complaining.
March 17th, 2009 at 4:11 pm
John Smith, Doyle and Obama are clear, very clear examples of incompetant liberals. They have no clue how to manage. All they know is taxation.
Taxes are always the answer to the problems they create. What had Doyle ever accomplished? Obama?
March 17th, 2009 at 4:37 pm
I attended the Gov’s conference and heard how the first thing the state did was to make sure that this phrase was never used before…OPPS!!
Of course it got better when it was explained that the French acrobat “represented Wisconsin” - huh???
March 17th, 2009 at 9:29 pm
I don’t know why, but the flaggy W reminds of the the logo for the West Virginia University.
“Wisconsin, where the deer have CWD and so does the G’vment.”
March 18th, 2009 at 6:51 pm
I like the idea of showing money falling out of the pockets, but the tag line should be “Wisconsin-we’ll shake you down for your last nickel”
March 21st, 2009 at 6:45 am
This article from today’s Milwaukee Journal Sentinel provides a little more information: http://www.jsonline.com/business/41611567.html